Pop / Dance-Pop · 1990s Career
Cher achieved another remarkable career reinvention in the 1990s, moving from veteran pop-rock star into a defining figure of late-decade electronic dance-pop.
Adult-pop continuity
Early in the decade, Cher remained a major ballad and pop-rock presence with a voice instantly associated with dramatic adult contemporary music.
“Believe”
The 1998 single became a global phenomenon and popularized an extreme vocal-processing effect that became widely known as the “Cher effect.”
Why she matters
Cher proved that reinvention could span generations and helped push electronic vocal processing into mainstream pop production.